When your buyers ask ChatGPT to recommend tools in your category, does it name you, skip you, or get you wrong? We measure it — with the captured answer behind every number.
ChatGPT visibility — whether ChatGPT mentions, recommends, omits, or misrepresents your product when a buyer asks it to recommend tools for a job, across both its trained knowledge and its live browsing mode.
ChatGPT is the most-used AI assistant for early product research, which makes it the first engine most SaaS buyers consult. It answers in two modes, and they behave differently:
For a prompt like “best AI SDR tool for a 3-person team,” ChatGPT assembles a shortlist from what the open web repeats, then describes each option in a sentence or two. The gap between being mentioned and being recommended — and between appearing with browsing on versus off — is exactly what an audit makes visible.
In browsing mode, ChatGPT tends to lean on the same families of sources buyers trust: independent review sites (G2, Capterra), “best X” listicles, head-to-head comparison pages, product documentation, and high-signal community threads. Your own pages compete with all of these, so being the clearest, most answerable source for a buyer question is a real lever.
There is no inclusion dial in ChatGPT. There are inputs you can improve and outcomes no one controls.
Answerability — clear, self-contained answers to buyer questions on your own pages, so browsing mode can quote them.
Sources — presence and accuracy on the review sites, listicles, and comparison pages ChatGPT cites.
Structured data — accurate product, pricing, and FAQ markup so facts are unambiguous.
Comparison coverage — honest “X vs Y” pages that answer head-to-head prompts.
Inclusion — whether any given answer names you. Output is probabilistic and varies by phrasing, mode, and date.
Ranking / order — there is no position to buy or set inside an answer.
Training data — what the model already learned is fixed until the next training run.
Anyone promising a guaranteed ChatGPT recommendation is selling a result they cannot control.
Illustrative figures for the fictional category “AI sales assistants for seed-stage SaaS.” Every metric is a numerator over a denominator, with the captured answer as evidence.
Reported separately for browsing-on and browsing-off modes. See the full sample report for the per-prompt evidence layout.
We do not promise a ChatGPT ranking or inclusion. We measure your current visibility across modes, identify the source and answerability gaps behind omissions and misrepresentations, and prioritize fixes you can ship. Snapshot starts at $99.
It draws on patterns learned during training plus, when browsing is on, live web results. For a buyer-intent prompt it tends to assemble a shortlist from widely-repeated sources — listicles, review sites, comparison pages, docs, and community threads — then describe each option. There is no ranking dial to set; the answer reflects what the open web says about your category.
Both matter. With browsing off, ChatGPT relies on its trained knowledge, so older, well-established sources dominate and newer entrants are often omitted. With search on, it pulls live pages and cites them. We test both modes because a tool can be named in one and absent in the other — and report each separately.
No. There is no inclusion or ranking guarantee in ChatGPT — the model is probabilistic and answers vary by phrasing, mode, and date. We measure your current recommendation, mention, omission, and misrepresentation rates, then improve the public evidence the model and its browsing tool can read.
Misrepresentation usually traces to stale or thin public sources: an outdated pricing page, a competitor's comparison that frames you unfavorably, or missing structured facts. We capture the exact answer as evidence, trace the likely source, and prioritize the fix — without trying to manipulate the model.
Each audit runs 25–50 buyer-intent prompts mapped to persona and funnel stage, with browsing on and off, across 3–5 competitors. Every result is reported as a numerator over a denominator (for example, 12 / 40 prompts) with the captured answer attached.
Start with a $99 Snapshot, then move into Monitoring for recurring ChatGPT visibility and competitor movement.